Camly Nguyen is a Lifestyle Instagram that features Los Angeles based food, fitness, fun and fashion companies.
Social media tags: #camlyinla Social Media consulting, brand campaigns for restaurants, clothing, and fitness!
What was your inspiration and how did you get started?
I’ve always had a passion for creative expression and understood the power of social media. As a college student I ran campaigns for start-ups, nonprofits, and student organizations while being a full-time student and working part-time. I always knew that social media was the next wave of influence. The funny thing is @Camly.n was always my personal account, and I wasn’t planning on it becoming a business or brand. But, life is funny sometimes.
I freelanced as a photographer, graphic designer, and social media manager during college so I had lots of opportunities to create content and execute campaigns. I learned to value consistency in style, quality, and content. After graduation I worked in the finance sector and am currently a data analyst. Numbers were never intimidating to me, but most people look at my resume and are just so thrown off. But, because of my comfortability with numbers it has made me extremely strategic in my social media.
From there it really was just “destiny” or “stars aligning” (whatever you want to call it). Larger influencers in Los Angeles began to stumble upon my account. I found myself building friendships with sincere and wonderful influencers who saw value in my content and my voice. My personal account has become a space for me to influence others, whether that’s working with brands, finding the next big restaurants in LA or promoting women-empowering events. It’s my personal playground to show my followers a glimpse into my life.
Who is your target audience?
This has changed a lot over time. I think at the moment it’s really everyone in Los Angeles. It’s not like food is exclusive to the “trendy young millennial”, in fact it’s what connects everyone. It’s not like fashion is limited to “20 something women”. My sense of style and the brands I work with transcend those spaces and are so inclusive. I do have a natural affinity for trying to reach young women; having mentored middle schoolers I can’t help but want to empower the next generation of women.
What makes you unique from others who have the same goals?
I consider myself a “Jane of all trades”; having freelanced in graphic design and photography to managing social media. I’ve touched all parts, and not many people get that opportunity to do it all. In addition I have a unique voice. As an Asian American women I can only count on 1 hand the number of women who have transcended to entertainment space, even more so how many women lead businesses. That’s clearly changing, but every single woman leading this charge is a trailblazer and unique. The struggle is what binds us, and reminds us we are not alone. Also having refugee parents has truly shaped my view as well as my drive. I want every Vietnamese little girl to know you can succeed.
Three words that describe what you do:
What has been your experience with failure and success?
Some of my ideas have crashed and burned! It’s tough because you put your heart and your soul into a project and sometimes it comes out like a pile of rubble. The one thing I’ve learned though, is that failure is necessary. How are you supposed to know what works if you don’t know what doesn’t? There’s never a project that goes perfect, and there is always room to grow and be better.
“LOVE like a boss, because COMPASSION is power.”
I think what most people forget is that love makes the world go round just as much as hate, and when we can be compassionate and see the world through other’s eyes we only get better and doing and creating!
Advice you would give to your younger self:
Don’t ever let anyone tell you that you’re not enough. I think so often at a young age, kids are bullied and as adults we allow those moments to hinder our abilities. I would also tell myself “Love who you are! YOU ARE WONDERFULLY MADE, and no one ever has a right to tell you that you’re not”.
Your favorite quote:
“Love is a fruit in season at all times and within reach of every hand.” – Mother Teresa
Who is your role model/mentor?
Mother Teresa! A women who loved like no other, and who’s legend transcends generations as well cultures. She’s has taught me to love deeply, and has shaped who I am.