Hey Guys! Give a Warm Welcome to my new favorite Lash Artist, Georgette Hubbard. She is the owner of Lash Brow And Beyond in Bixby Knolls Long Beach, CA also known as ‘Uptown Long Beach’. Where she performs Luxury eyelash extension services in a private Bohemian studio. Shifting careers 5 years ago, Georgette is more than familiar with the hustle it takes to work for yourself and become an entrepreneurial badass woman.
What’s your inspiration and how did you get started?
I’ve always been beauty obsessed and love the instant gratification that lash and brow services provide. Many beauty and self-care services show results after several expensive treatments. Eyelash extensions are amazing because they are instantly transformative.
Who is your target audience?
Professional ladies, busy moms, students, women who want to treat themselves, look and feel great and cut down on their daily beauty routine.
Three words that describe your personality:
Introverted, witty, genuine
What’s the smartest business decision you’ve ever made?
Going back to school to get my esthetics license after working for years in a totally different industry.
The 411 on Lashes
Why do you think lashes are so popular right now?
Lash Extensions are gaining popularity because they really transform a person’s every day look. Seeing a lash artist a couple times a month actually saves time getting ready in the morning. The majority of my clients all say they wear way less makeup when they have lash extensions and look better. Lashes allow you to wake up looking ready to go.
What’s the best way to care for your lashes?
The best way to keep lash extensions lasting a long time are to keep them clean, keep your hands off, and regularly see a lash professional. Clients who get the best retention tend to be those who do not wear makeup on the lash line and gently and frequently clean the lashes. Clients who wear a lot of makeup and play with their lashes throughout the day compromise the bond of the extension and cause them to fall faster.
What are some lash trends you think will be or are popular this year?
Lashes are so custom to the individual so trends vary. Some customers are wanting to go fuller and larger than life while some are going for a very natural look. I love lash extensions because since they are custom the possibilities are endless.
Do you have any tips for clients that want to get lashes for the first time?
I recommend anyone considering lash extensions to find a qualified professional. In California, a person who performs lash extensions services has to be a licensed esthetician or cosmetologist. In addition to being licensed by the state they have to work in a salon or spa that has an establishment license. These are the first things I would suggest all consumers seeking a safe sanitary lash service check. Next look at examples of the artist work, reviews and ask for referrals. There are a lot of amazing artist out there but make sure to do your due diligence to find one.
Your favorite quote:
“When you meet anyone, remember it is a holy encounter. As you see him, you will see yourself. As you treat him, you will treat yourself. As you think of him, you will think of yourself. Never forget this, for in him you will find yourself or lose yourself.”
— A Course In Miracles.
What advice do you have for women who want to pursue their passion but aren’t sure how to get started?
I’m big into research so I would definitely advise starting small. Grab a book on the subject and take an inexpensive class. Really explore all aspects of an industry/ passion before deciding what angle to approach.
Who is your role model/mentor?
I’m inspired by my clients. Every day women do everyday things that are actually amazing. I have a client who got lashes for prom and in a couple months she’s enlisting in the army. I have clients who are killing it in the mom department, raising amazing sweet smart kids. I have clients that are working full time and earning professional degrees. Every day women are my heroes!
What’s next for you?
I’m really excited to launch some exclusive products this year for women who wear lash extensions and lash extension service providers. I’ve always been about luxury services at accessible prices and this product line is a reflection of that.